Waiting for the Encore - A Concise Report on India’s most valuable
We are pleased to present our first concise report on Celebrity Brand Rankings.
How can one estimate the value of a celebrity brand? More importantly, what are the factors that drive celebrity brand value and what methodology would be most appropriate in determining a celebrity’s brand value?
The answers constitute a groundbreaking study of celebrity brand endorsements in India, a study that involved a survey aimed at over 250 respondents and numerous discussions with advertisers, corporates and agencies involved directly with celebrity brand endorsements.
We hope you find our analysis interesting and we look forward to your feedback.